Our Mission

Where some people measure progress in answers-right per test or tests-passed per year, we are more interested in ‘Sistine-Chapel-Ceilings per Lifetime.’

- Alan Kay

Our goal is simple: free the next generation of kids to be more ambitious, more creative, and to think for themselves. We are building a new education system that takes kids seriously.

Thriving in a complex world requires creativity and original thinking, but our education system is designed for mass production — not unlocking imagination and individuality. We won’t be able to solve 2050’s challenges with an educational supply chain built for the 1950s.

Kids are remarkable — and our current system is underestimating them. We need a new system, one where we value what kids learn both outside and inside the classroom. Where they learn how to solve real problems, not pass tests. Where they learn how to think, instead of what to think.

Taking kids seriously is serious business

Inside of the classroom, our goal is to empower every student and teacher to blaze their own trail, follow their passions, and take agency over their learning.

Outside of the classroom, we’re on a mission to advocate for and partner with every family, giving them a clear window into their child’s day and the opportunity to create a meaningful impact in their child’s education.

All of the world’s problems are downstream of education. Offering an accessible, world-class education to millions of kids is one of the highest leverage things technology can do — and by doing so, we can empower future generations to bend the arc of history.

Want to learn more about Primer’s mission?

Email us at [email protected] or call/text us at (786) 305-7448.