About Us

Primer Digital Media is dedicated to creating intelligent digital signage solutions that effectively communicate with your audience. Primer Digital Media services include our Digital Sign Network, Hardware and Software for Digital Signage and the all important compelling rich graphics, video and audio to capture the attention and imagination of your audience. Primer provides solutions that improve brand loyalty, increase sales, optimize the customer experience, and reinforce your business objectives.

Primer Digital Media is a unit of ICDS Inc., and is associated with Arrow Target Marketing. For more information, please see our Contact Us page.

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Digital Signs

Digital signage and place-based marketing have combined to bring a dynamic form of communication to facilities like yours.

All organizations have a need to share information with their audience, Primer Digital Media provides you with an easy-to-use platform that is customizable and gets the message across with a professional looking display.

Digitals Signs are highly effective at communicating your message:

  • Increase sales 8% to 35% on products advertised
  • Are proven to increase in awareness and recall:
    •  Up 14 percent (unprompted)
    •  Up 31 percent (prompted)
  • Bring Full Motion and Action to Your Advertising and Marketing
  • Far More Effective than static POP
  • Tailor Messaging to Specific Locations
  • Quickly and Easily Change Your Message
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Digital Signs and Menu Boards are excellent for any consumer facing organization. Below are a industries Primer Digital Media has deployed Digital Sigs:

  • Quick Service Restaurants (QSR)
  • Full Service Restaurants and Bars
  • Convenience Stores
  • Event Venues including Fairs, Festivals, Airshows, sporting events
  • Banks
  • Medical and Dental Offices
  • Car Washes
  • Dry Cleaners
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